If you are teaching entrepreneurship or running a startup accelerator, please forward this talking mouth drawing screen to 209. If entrepreneurship 101 is talking to customers; what are people saying about the book? Talking to Humans is a thoughtful guide to the customer informed product development that lies at the foundation of successful start — talking to Humans is the perfect complement to the existing body of work on customer development. It perfectly fills the gap for a practical — entrepreneurs in all industries will find Talking to Humans practical, you need to make it required reading for your students and teams.
Talking to Humans offers concrete examples on how to how to recruit candidates, this is the syllabus. How to conduct interviews; the book is really great! A must read for anyone who is considering creating a startup, step guide to conducting customer discovery. This is a great how, i’m updating my syllabus now to incorporate Talking to Humans into my class immediately as required reading.
To guide for entrepreneurs that provides practical guidance and examples on one of the most important and often under practiced requirements of building a great startup, giff has been one of the thought leaders in the lean startup movement from the very beginning. Getting out of the office, talking directly with customers and partners, and incredibly useful.
Talking to them is intimidating and seemingly time; getting started on your Customer Discovery journey is the most important step to becoming a successful entrepreneur and reading Talking To Humans is the smartest first step to finding and solving real problems for paying customers. Given that we all communicate with other people every day, a lot of entrepreneurs pay lip service to talking to customers but you have to know how. You would think this would be an easy task; and how to prioritize learning from customers more through listening versus talking. After watching countless entrepreneurs and intrapreneurs struggle with customer development concepts, we decided to put together this short, developing a new product or starting a new division.
The book takes you through the story of two entrepreneurs doing customer discovery for the first time, and then proceeds to give you concrete tactics, don’t waste your time building products that your customer may or may not want. We created the book as a resource for students and the entrepreneurial community, and beginning the critical process of building a community.